In recent years, content creation has become one of the pillars of any digital marketing strategy. Interactive content is now considered the future of content marketing. On the internet, we must now bet on dynamic media that maximally involves the users to capture their attention. The main goal is to keep the audience engaged.

But what is interactive content?

It's content that encourages your audience to take action, before it is revealed to them. This content brings a playful dimension: the user can "play" and browse the content, answering questions, clicking on photos... The amount of information is reduced. Interactive content allows your audience to take ownership of the content, and breaks the monotony of reading.

Why is interactive content so popular?

Interactive content attracts public attention. Indeed, experiential learning with active participation has the power to educate the reader, according to Piaget's learning theory. Thus, the user becomes familiar with the object, and learns faster. The animations are very popular with Internet users. They are a great way to add aesthetics and interest to a page!

Why and how to add interactive content to your digital marketing strategy?

  1. It's an effective way to establish yourself as an expert in a field and gain credibility. The reader is quickly fascinated by content that does not resemble what he is used to seeing.
  2. The goal of content marketing is to successfully create a dialogue with its visitors. You have to make an impression and make them remember you, by producing content that resembles you.
  3. The rise of content marketing has led to a sharp increase in content available on all subjects. We now know that content is an integral part of any digital marketing strategy. However since everyone creates content, how to stand out? You have to know how to propose a very qualitative and original content. It's the strength of interactive content, which forces you to go to the essentials while innovating.
  4. It's more aesthetic!
  5. This allows you to be more Search Engine Optimized. You increase the number of page views, and the click rate! On average, interactive content has 4 to 5 times more page views than static content.
  6. Interactive content is more likely to become viral. For example, on social networks, info-graphics and quizzes are easily shared, they have a greater chance of generating buzz than conventional content.

How to make your own interactive content?

First, identify the needs of your targets. For example, think about some of the most common questions of your customers. Try to find out how you could respond with interactive content. It is imperative to think of its strategy after defining the right targets, in order to offer personalized content! Then, choose your favorite interactive content while diversifying your content strategy. For example, you can do interactive info-graphics, interactive quizzes, interactive videos, polls and surveys, calculators, interactive white papers, multiple choice quizzes... Then, to be more effective, do not forget to encourage your audience to leave their contact details. For example, following a quiz that requires filling out a contact form to receive the information.   Our advice:
  1. Before thinking about writing new content from scratch, reuse the so-called "classic" content you already have.
  2. Be careful, it does not mean that your static content should disappear and that you only need to focus on the interactive content. You must continue in both directions! You have to know how to talk to a digital-friendly audience like a non-digital friendly audience ☺. Plus, it's all good for your SEO! As you know, content is an indispensable part of any SEO strategy.
  3. Finally, always think of inserting a social sharing button in your interactive content: by encouraging links to Facebook, Linkedin or Twitter, you increase your chances of making a buzz.
  4. Encourage your readers to give feedback.
Do not hesitate to write us if you need advice!
Published by bulgariateam in Uncategorized