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As you all know, the use of video in Content Marketing is growing at the speed of light. This is for a reason. In a study done by Diode Digital, it was found that video promotion is 600% more effective than print and direct mail combined.
It is all connected to today’s short span attention in the online space. Video comes as a perfect visual and time saving solution, boosting audience engagement.
We have witnessed Twitter launching video autoplay in our feeds. Facebook gives advertisers the option to buy video ads. Even Instagram allows its advertisers autoplay video commercials.
In a market survey by the research company Demand Metric, 74% of B2B marketers reported that video now converts better than other content types.
Companies use videos to build better client relationship, to educate, inspire and even present products.
Still not convinced why video must play a pivotal role in your marketing strategy? Check out this infographic from Vidyard.