- Free trial
Marketers need to keep up with rapidly changing tech and user behavior. We help you keep up in 2017 with our top predictions.
Flash has been dying a slow agonizing death for a while now, and HTML5 is responsible. It has been putting the boot in since 2016 and if Flash lasts the rest of 2017 it will be in such bad shape, you probably won’t even notice. HTML5 is just too good for it. It’s more secure, much faster and can be used cross-platform. Its domination for desktop and mobile is only going to increase. Part of the reason for this is all major browsers have announced they will start blocking Flash content soon. This will force the issue and any Flash content you have will need to be switched to HTML5 or be lost to your readers.
If you are still designing your publication in print and thinking you can just translate it to web and mobile, creating print replicas, you have a nasty shock coming your way. Mobile devices outnumbered desktops in 2014 (three years ago) and in 2015 51% of time online was spent on mobile devices. You don’t need stats to know mobile use is expanding like the big bang, just get on the subway. Print publications don’t take into account smaller screens, larger font sizes and the ability to add lightbox pop-ups and scrollable text. Because of this, you need to engage your readers with content purpose made for mobile, anything else will be out of place and rehashing just won’t do. With fewer and fewer publications being printed mobile-first is the only way to go.
Facebook started Facebook Live streaming video in April 2016. It is immensely successful and massively engaging for good reason. The big boys have jumped on the video bandwagon because video grabs attention quickly, and done properly, keeps it. It’s personal and makes a connection with the viewer that text doesn’t do. It is also great for explaining complex ideas simply with voice and visuals too. Ted Talks are a great example of this, and integration of videos into digital publications will only keep soaring. Luckily you don’t need to be Steven Spielberg to add a short presentation video, an interview or a video infographic and boost your engagement. Check out the infographics we posted about video for more info (see what we did there?).
“Retailers will use technology to make every single piece of media a direct path to purchase.” — Doug Stephens, founder of Retail Prophet. Marketers are constantly on the lookout for better ways to take customers to a buying situation faster than you can click the “Buy Now.” button. 2017 will have a huge focus on integrating systems and connecting the dots. This means users will have faster access to things like embedded shopping carts and wish lists making buying easier from digital catalogues. The more content-to-purchase direct paths you have the more you sell.
The mobile app market isn’t a sulky teenager anymore. Unlike the late 2000s when everyone and their dog wanted an app for just about everything, users are now moving to web-based apps and mobile sites. Native apps are still perfectly fine for frequent and regular use and will continue to be used for B2B for example. It’s just not worth it to make native apps for one use only as they have been in the past.
So there you have it, five of the biggest changes coming up in 2017 that will affect your business. Give us a call right now to take advantage of these predictions and get ahead of the game.
HTML SPECIAL – Limited Time Offer
Many of our clients are worried about their flash content going obsolete. We are too and have decided to help. We are offering our loyal clients 30% off changing all flash content to HTML5 but only till the end of March. When you contact us please quote “HTML 530” to take advantage of this. We do expect a large take up on this offer so do not delay.